LW Entertainment will be taking Andrew Lloyd Webber Musicals from stage to store through a global multi-IP consumer products programme. Merchantwise, a leading brand licensing and merchandising agency, has been appointed to spearhead this activity across UK, select European markets, China, Australia and New Zealand.
Alan Schauder, founder, said:
“Merchantwise is honoured to partner with LW Entertainment. We’re excited to bring new opportunities to Andrew Lloyd Webber’s enduring and astonishing catalogue through compelling brand collaborations and licensed products.”
In addition, Event Merchandising Ltd. (EML) has been appointed to run owned and operated channels (online and physical) for Andrew Lloyd Webber Musicals. The collaboration will see the creation of a dedicated ecommerce store for global fans, featuring an ever-evolving, curated range of exclusive and limited-edition products inspired by our extensive archive.
Jeremy Goldsmith, Managing Director of Event Merchandising Limited, said:
“These productions have captivated audiences for generations, and we’re proud to help bring that magic into people’s homes through a beautifully designed ecommerce platform and high-quality merchandise.”
